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Press Release

Prosponsive Logistics Partners with Highway to Enhance Operational Efficiency

Prosponsive's freight agents will benefit from Highway’s streamlined onboarding processes and enhanced carrier vetting, allowing them to scale more efficiently as a tech-driven logistics company.

DALLAS – May 11, 2023 — Prosponsive Logistics, a leading provider of innovative logistics solutions, today announced a strategic partnership with Highway, the premier carrier onboarding and monitoring platform. This collaboration aims to streamline the carrier onboarding process, boost operational efficiency, and reduce the occurrence of double brokering in the industry.

Jerry Jacobs, Director of Risk Management at Prosponsive Logistics, said, "Prosponsive Logistics is very excited to introduce Highway as our primary carrier onboarding and monitoring partner. Our partnership with Highway allows us to automate our carrier setup process better, using our industry's best monitoring and vetting technology. With this partnership, we see the potential for the tremendous growth of our carrier network while minimizing all potential risks to our entire supply chain."

This partnership will enable Prosponsive Logistics to utilize Highway's industry-first carrier identity features to enhance its carrier network and deliver superior service to its clients, freight agents, and carriers. Highway's innovative Carrier Identity Engine allows brokers to verify carriers both at the company and dispatch levels, reducing the risk of double brokering and safeguarding Prosponsive's supply chain.

Prosponsive's freight agents will benefit from streamlined onboarding processes and enhanced carrier vetting, allowing them to scale more efficiently as a tech-driven logistics company. Highway's single sign-on and seamless user experience for carriers, in addition to an extra layer of security, prevent identity theft within the Highway network. Highway’s robust system also enables agents to onboard carriers already in Highway's network with just one click.

Michael Caney, Chief Commercial Officer at Highway, commented on the partnership, saying, "As Highway partners with Prosponsive Logistics, freight agents get the advantages of carrier identity management for a new level of assurance when onboarding and monitoring carriers as well as mitigating the risk of falling victim to double brokering schemes."

Highway also manages insurance certificates, updates and tracks scheduled auto policies based on VIN, and provides a comprehensive (and transparent) view of carrier information—including equipment types, fleet analytics, route matching to millions of carrier data points using the Lane Certainty™ geospatial algorithm, and insights into 415,000+ interstate and intrastate carriers—all of which helps Highway users make informed hiring decisions.  

Through this partnership with Highway, Prosponsive Logistics equips its freight agents with the necessary data, tools, and insights to make better decisions regarding their carrier relationships, significantly reducing the risk of double brokering and ensuring a more secure network for all parties involved.

About Highway

Highway is a premier technology provider that helps shippers, freight brokers, and logistics providers verify carrier identity to reduce fraud and streamline digital booking. Highway enhances carrier engagement and provides a carrier-friendly standard of compliance within a scalable framework. Highway provides transparency into fleet analytics of more than 280,000 carriers throughout North America. Its Lane Certainty™ geospatial algorithm matches millions of carrier data points to help find the ideal capacity in a desired lane. For more information, visit www.gohighway.com.

About Prosponsive Logistics

Founded in 1997, Prosponsive Logistics is a third-party logistics (3PL) organization that utilizes a premier suite of transportation and supply chain services to help companies seamlessly deliver products and goods that drive the North American economy. With locations in Atlanta, Athens, Marietta, and Savannah, Georgia; Jackson, Mississippi; Denver, Colorado; and Kansas City, Kansas, the company provides world-class freight management services with a Prosponsive approach. For more information about Prosponsive Logistics and its recent awards, or to get a quote, visit prosponsive.com.