This collaboration aims to revolutionize the logistics sector by leveraging advanced technology to offer unparalleled efficiency and security in supply chain management.
DALLAS – September 25th, 2023 — Highway, an industry leader in carrier onboarding and monitoring platforms, is thrilled to announce a pivotal partnership with West Michigan Transport, a forward-thinking provider of logistics solutions. This collaboration aims to revolutionize the logistics sector, offering unparalleled efficiency and security in supply chain management.
“West Michigan Transport embodies the spirit of innovation that is crucial in today's logistics landscape. We are excited to forge this partnership, which promises to bring about a new era of efficiency and security in the industry,” said Michael Caney, Chief Commercial Officer at Highway.
In the ever-evolving landscape of the freight market, adapting to modern challenges is vital. West Michigan Transport is at the forefront of innovation, offering customized, streamlined transportation services that exceed customer expectations. By integrating Highway's state-of-the-art solutions, West Michigan Transport will bolster its carrier vetting process, ensuring swift and secure onboarding. Additionally, the collaboration will facilitate the development of technology-driven strategies to tackle complex supply chain challenges, including enhanced security measures and efficient last-mile delivery solutions.
“With this strategic alliance, we are taking a giant leap toward a more efficient and secure future. The integration of Highway's cutting-edge technology will enable us to optimize our operations, providing our clients with seamless, reliable, and secure logistics solutions,” said Steve McIsaac, President at West Michigan Transport.
About Highway
Highway is a premier technology provider that assists shippers, freight brokers, and logistics service providers in verifying carrier identity to reduce fraud and streamline the digital booking process. Highway enhances carrier engagement and offers a carrier-friendly standard of compliance within a scalable framework. Highway provides transparency into fleet analytics of more than 280,000 carriers throughout North America. Its Lane Certainty™ geospatial algorithm matches millions of carrier data points to help find the ideal capacity in a desired lane. (www.gohighway.com)
About West Michigan Transport
West Michigan Transport, based in Grand Rapids, Michigan, is more than just a transportation company — it’s a cutting-edge provider of logistics solutions. Advanced technology enables the company to deliver customized and streamlined transportation services that exceed customers' expectations. Whether it's a complex supply chain problem or last-mile delivery, West Michigan Transport has the experience and expertise to deliver results and exceed customers' expectations. (www.westmichigantransport.com)
